Byron Ward
Marketing Executive | Brand, Growth & Go-to-Market

Building brands.
Shaping markets.
Driving growth.

I’m Byron Ward, a marketing executive with leadership experience across digital assets, media, technology, and sports.

I build brands, lead marketing organizations, and translate complex business strategies into clear market narratives. My experience includes serving as founding CMO at ReserveOne, leading growth marketing strategy at Nickelodeon, and overseeing the Meta account at MKTG/Dentsu.

Based in Brooklyn, New York. Open to full-time executive leadership and select fractional CMO engagements.

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Byron Ward

Leadership backed by
measurable results.

27

CEO and CIO speaking engagements secured at ReserveOne, alongside five strategic conference partnerships.

$46M+

Gross revenue generated through mobile gaming marketing at Nickelodeon.

20%

Ad-revenue growth supported through go-to-market strategy for Meta’s local automotive dealer pilot, through MKTG/Dentsu.

Selected experience

ReserveOne

Building a digital-asset brand from identity to market.

Chief Marketing Officer | July 2025–July 2026

Recruited as founding CMO, I built ReserveOne’s brand identity, core narrative, and messaging architecture ahead of a proposed public listing.

I translated the company’s strategy into positioning for institutional and retail digital-asset audiences, brought the brand to market through its website and communications, and established the marketing function. I managed a multimillion-dollar budget and a hybrid team of internal talent, agencies, and consultants.

Working with the leadership and transaction team, I contributed to the company’s Form S-4 registration statement, which was subsequently declared effective by the SEC. I also led executive visibility and market education, securing 27 CEO and CIO speaking engagements and five strategic conference partnerships.

ReserveOne logo
Nickelodeon

Turning established brands into new audience and revenue opportunities.

Vice President, Growth Marketing Strategy | August 2020–August 2022

I led a 12-person team connecting Nickelodeon’s brands with audiences across streaming, gaming, digital media, music, and live experiences.

I combined go-to-market strategy, integrated campaigns, and strategic partnerships to expand audience reach and engagement. Marketing for the NFL partnership generated more than 6.5 billion media impressions and helped grow digital audiences by 76%.

Across the portfolio, I led mobile gaming marketing that generated more than $46 million in gross revenue and directed campaigns that achieved nine No. 1 streaming launches on Paramount+.

Nickelodeon logo
Meta through MKTG/Dentsu

Connecting go-to-market strategy with client growth.

Vice President, Client Services, MKTG/Dentsu | January 2019–August 2020

I led the Meta account at MKTG/Dentsu, managing a 16-person team of marketing consultants and an account generating more than $2 million in annual agency revenue.

I led go-to-market strategy for Meta’s local automotive dealer pilot, contributing to 20% ad-revenue growth. I also served as interim marketing lead for Meta’s Financial Services division, overseeing development and execution of the Financial Services Summit.

Meta logo
Leadership approach

Clear strategy.
Connected execution.

I connect business priorities, brand positioning, and marketing execution so teams know where to focus and how to move forward.

Define the story

Clarify the audience, positioning, and narrative so people understand the business and why it matters.

Build the function

Align people, agencies, budgets, and priorities around a focused marketing strategy.

Bring it to market

Connect go-to-market planning, partnerships, brand visibility, and integrated campaigns.

Lead for results

Set clear objectives, establish accountability, and measure progress against business outcomes.

Executive and fractional opportunities

Senior marketing leadership
for what comes next.

I’m exploring CMO, Head of Marketing, and VP Marketing opportunities across digital assets, media, technology, and sports.

For organizations that need senior marketing leadership on a fractional basis, I help define positioning, develop go-to-market strategy, and build the marketing capabilities needed for their next stage of growth.

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About

A cross-industry perspective.
A founder’s mindset.

My career spans digital assets, entertainment, technology, and agency leadership, with experience at ReserveOne, Nickelodeon, BOOM Ventures, and MKTG/Dentsu, along with earlier roles at CBS Radio, Universal Music Group, and Warner Music Group.

That range shapes how I lead: understand the business, clarify the opportunity, and bring the right people and ideas together to move it forward.

I’m also the founder of Brooklyn Speed & Power, a nonprofit youth sports performance organization. Building and operating the organization brings a hands-on perspective to leadership, resource allocation, and community impact.

Contact

Let’s discuss your
next stage of growth.

For full-time executive opportunities or select fractional CMO engagements, get in touch.

Email ByronView ResumeLinkedIn

Brooklyn, New York